AI
The tools I build and think with, and the evals I use to check what they give back.
Tools
Practice
Product Manager
Hey.
I’m Deepika.
I turn messy user problems into products people actually finish.
Engineer brain. Product heart. Allergic to unused features.
I ask “should we?” before “can we?”, then I ship.
About
The short version.
I didn’t wait for a title to do product work.
- Built it
- Measured it
- Shipped it
- Then asked: should it exist?
If it doesn’t earn a place, it doesn’t ship.
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The filter
I don’t ship because something is possible. I ship because it belongs in the product. If it doesn’t, it stays out.
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In the room
I can sit with builders, open Figma, read the metrics, and still keep the user in the conversation.
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Already shipping
Case studies, MVPs, and work people actually finished – not just slides about them.
Case studies
The work.
Real products, real trade-offs, and the thinking behind every call.
AI-Driven University Application Assistant
35% more completions. 40% stronger profiles.
- Problem Solving: Addressed the challenge of students struggling with university applications by creating a structured, AI-powered guidance system
- Key Features: Personalized roadmap, mentor validation, progress tracking, and AI-powered profile analysis
- Impact: 35% increase in project completion rates and 40% improvement in profile strength scores among users
- Tech Stack: AI/ML for personalized recommendations, Interactive dashboards, Mentor validation system
VP Dashboard for Deal Management
One dashboard. Faster deal decisions.
- Problem Discovery: Conducted stakeholder interviews identifying critical pain points in deal management workflow
- Solution Design: Designed centralized dashboard reducing information scatter and improving decision-making speed
- Implementation Strategy: Created phased rollout plan with clear success metrics and stakeholder alignment
Enhancing Product Discovery on Nykaa
Search that finds the product. +35% findability.
- User Research: Analyzed user behavior data and conducted interviews to identify discovery friction points
- Data-Driven Insights: Correlated conversion metrics with user journey maps to prioritize solutions
- Product Solution: Designed enhanced search and recommendation features improving product findability by 35%
Designing Scalable AI Data Platforms
Offline-first. 1000+ images per village.
- Data Collection Platform: Designed a scalable solution for collecting 1000+ culturally relevant images per village across India with offline-first functionality
- Quality Control System: Implemented multi-layered validation including on-device checks, server-side validation, and human review workflows
- Data Integrity: Developed automated systems to detect and prevent low-quality submissions, ensuring dataset reliability for AI training
TaskPilot – AI-Powered Task Management
GTM for the right leads, not more noise.
- Growth Strategy: Developed comprehensive go-to-market strategy targeting key customer segments
- Market Research: Conducted deep analysis of potential leads, identified pain points, and crafted value propositions
- Outreach Framework: Created scalable outreach strategy with personalized email templates improving response rates
Revitalizing Hawkins Cookers Limited
4 conversion leaks. A 12-month roadmap.
- UX Audit: Identified 4 structural conversion barriers across the purchase flow
- Qualitative Research: Research with 8+ users to validate the core thesis
- Competitive Benchmarking: Compared positioning and experience against TTK Prestige and Pigeon
- Design Artifacts: Before/after UX mockups for the product page and login flow
- Roadmap: Phased 12-month plan across UX fixes, digital growth, and category expansion
- Success Metrics: Defined across conversion, trust, and brand growth
WhatsApp Pay – Why Growth Went Flat
500M users. ~1% UPI share. Here’s why.
- Problem Diagnosis: Challenged the awareness narrative – identified zero marginal utility vs GPay/PhonePe and positive onboarding cost as core blockers behind ~1% UPI market share despite 500M+ Indian users
- Three-Layer Blocker Model: Mapped funnel drop-offs across re-registration fatigue, recipient confidence gaps, and lack of conversational payment context using persona research (urban UPI user + kirana merchant)
- Product Solutions: Prioritized UPI Bridge onboarding, in-chat recipient verification signals, and contextual payment triggers – RICE-scored and sequenced across a phased roadmap
- User Flows & Metrics: Designed first-time setup, send-money-in-chat, and merchant QR flows with 6-month targets for onboarding completion (60%), Day-7 retention (55%), and chat-initiated transactions (35%)
Design
Designed for real people.
Research first, then wireframes, then the pixels that survive testing.
FemPower – Women’s Safety App
Safety flows for users, lawyers, and counselors.
- Product Strategy: Identified critical safety gap, designed comprehensive solution addressing UN SDG on gender equality
- Multi-Stakeholder Design: Created distinct user flows for users, lawyers, and counselors ensuring seamless experience
- User Research: Conducted interviews to understand pain points and designed features that truly address user needs
Imaster – Inventory Management
Inventory that small businesses can actually run.
- Product Discovery: Identified small business pain points through user interviews and market research
- Product Design: Designed end-to-end workflow optimizing inventory tracking, order management, and reporting
- Validation: Conducted user testing sessions to validate design decisions and iterate for better product-market fit
Humaness App
Offline-first. 1,000+ images per village.
- Image Collection Platform: Designed an offline-first contributor workflow to collect 1,000+ culturally relevant images per village with captions and low-connectivity handling
- Quality & Location Accuracy: Built validation steps for location confidence, submission checks, and admin verification to reduce low-quality uploads
- Admin Monitoring: Designed coverage monitoring views to track village-wise progress and flag gaps for faster dataset completion
Projects
Built with my own hands.
From the first sketch to the deployed version, and the fixes after.
BrunchBliss – Canteen Ordering App
Canteen orders. 40% less waiting.
- Product Impact: Identified pain point in canteen ordering, designed solution reducing wait time by 40%
- User-Centric Design: Built intuitive cart system with streamlined checkout flow, improving user satisfaction
- Technical Execution: Developed Kotlin-based app with focus on seamless user experience and transaction efficiency
Animation Playground
Tiny animations. Extra play.
- Developed and deployed a website offering simple animation options, improving user engagement through interactive design
- Gained hands-on experience by adding gamification elements to the platform to boost user engagement and interaction.
HitTheBox
Angry Birds energy. In the browser.
- Designed and developed a browser-based game inspired by Angry Birds mechanics
- Implemented increasing difficulty levels, score tracking, and interactive UI
- Used DOM manipulation and event handling to simulate projectile motion and collision
Runfinity
Fitness tracking that keeps you moving.
- Product Vision: Created fitness tracking solution addressing user need for motivation and progress tracking
- User Experience: Designed smooth navigation flows and real-time feedback to increase daily engagement
- Technical Excellence: Implemented MVVM architecture with Room DB for data persistence and optimal performance
Nostalgia
Pure HTML. Cartoon-core.
- It is fully & purely based on HTML & it includes nostalgic vibe of cartoon.
- This website helps you realise how much HTML can be made enough to build a basic website all alone.
Calculator Website
Arithmetic, plus a theme toggle.
- Developed a responsive calculator website with basic arithmetic operations.
- Implemented a theme toggle option for dark and light modes to enhance user experience.
- Used clean UI and interactive design for usability on all devices.
PixelVault Studio
Gallery with grid and modal previews.
- Created a dynamic image gallery website with grid layout and modal previews.
- Utilized HTML, CSS, and JavaScript for smooth transitions and responsive design.
- Enhanced user engagement with interactive image viewing experience.
Game Movement Intelligence Dashboard
Heatmaps for how players actually move.
- Product Solution: Built data-driven analytics dashboard to analyze player movement patterns, engagement zones, and gameplay behavior for game designers
- Key Features: Player movement visualization, traffic heatmaps, bot vs human detection, replay timeline analysis, and product-level insights
- Impact: Enables level designers to identify map design issues, optimize engagement zones, and make data-driven gameplay decisions
- Tech Stack: Python, Streamlit, Pandas, NumPy, Matplotlib, PyArrow for real-time telemetry data processing
Scientific Calculator
Kotlin. Dark and light. The works.
- Developed a feature-rich scientific calculator app using Kotlin.
- Supports advanced mathematical functions and operations.
- Integrated dark and light theme toggle for accessibility and user preference.
Skills
I advise, design, and build.
From the messy first question to a product people can actually use. Strategy, research, design, AI, and enough engineering to sit with the people who build it.
Product
Technical
Design
Toolkit
Education
The foundation.
Bachelor of Technology
Artificial Intelligence & Machine Learning
Started in Electronics & Communication. Ranked in the top 5 of the branch, then earned the move into AIML.
8.3
CGPA / 10
Top 5
Branch upgrade into AIML
Coursework
- Machine Learning
- Deep Learning
- Artificial Intelligence
- Data Structures & Algorithms
- Data Analytics
- Statistics & Probability
- Python Programming
- Database Management Systems
- Object-Oriented Programming
- Software Engineering
- Cloud Computing
- Social Media & Analytics
Experience
Where I’ve done the work.
Shaping the product from day one
Early days, but the shape of the role is clear: I lead the software side, make the UX calls, and prototype fast so ideas get tested before they get built.
- Lead the software side, working with engineers to plan, scope, and ship what we build next.
- Own UX decisions, shaping flows and interfaces so the product stays simple to use.
- Build rapid prototypes to test ideas early and get real feedback before full engineering effort.
Owned features end-to-end
Led the software team and worked closely with PMs and engineers to ship new features – making product decisions with the CEO, writing code when needed, and building rapid prototypes to move fast.
- Led software delivery across the team, keeping builds focused, fast, and aligned with product priorities.
- Collaborated daily with PMs and engineers to turn product goals into clear specs, unblock development, and ship new features from idea to release.
- Worked with the CEO on product decisions, bringing user context, technical feasibility, and trade-off analysis to shape what we built next.
- Wrote code when required – jumping into the codebase to fix blockers, validate implementations, and keep critical releases moving.
- Built rapid prototypes to test ideas early, gather feedback faster, and de-risk feature bets before full engineering investment.
- Drove end-to-end feature shipping, coordinating discovery, scoping, development, and launch so new capabilities reached users on time.
30% fewer support tickets
Led end-to-end execution of product features across web dashboards and mobile apps, coordinating with engineers to deliver usability improvements.
- Led end-to-end execution of product features across web dashboards and mobile applications, coordinating with engineers to deliver usability improvements that resulted in 30% reduction in support tickets.
- Restructured product backlog by detailing Jira tickets with subtasks and prioritizing high-impact bugs, streamlining sprint execution and achieving 35% faster bug resolution.
- Implemented onboarding improvements by simplifying UI flows based on user feedback, collaborating with design team to improve product intuitiveness, leading to 15% improvement in onboarding completion rate.
- Analyzed product analytics and user feedback to track adoption and usage trends, identifying areas for feature iteration and informing product decisions that drove 15% increase in feature adoption.
- Conducted product QA across platforms, identified 60+ bugs, and raised GitHub issues, collaborating with engineering teams to ensure stable feature releases.
20% user engagement lift
Owned roadmap planning and backlog prioritization for a multi-tenant SaaS product, aligning delivery with customer success goals.
- Owned roadmap planning and backlog prioritization for a multi-tenant SaaS product, aligning delivery with customer success goals, resulting in 20% increase in user engagement.
- Translated stakeholder requirements into technical specifications, streamlining website flow and clarifying feature sections to accelerate engineering execution by 15%.
- Led usability testing and funnel analysis with 15–20 participants to identify friction points in user journey and simplify the interface.
- Refined website flow and feature presentation, improving user experience and enhancing overall engagement from new users, leading to a 17% increase in conversion rates.
- Collaborated with design and development teams to implement 10 website features for an early-stage SaaS product, iterating quickly based on user feedback.
- Conducted lightweight usability testing, guiding users through the product and observing navigation of key flows to identify usability issues.
- Prioritized features to improve usability and customer onboarding for pilot customers, shaping the product experience based on early user feedback.
10% faster app response
Developed Android UI screens using XML layouts and integrated backend REST APIs for smooth data retrieval and interaction.
- Developed Android UI screens using XML layouts, integrating backend REST APIs to ensure smooth data retrieval and interaction, leading to 10% improvement in app responsiveness.
- Optimized onboarding flow and feature accessibility based on product usage data, improving API integrations and UI responsiveness, resulting in a 10% increase in feature adoption and Day-1 retention.
- Addressed delays in data fetching from backend APIs by optimizing network calls and data rendering within the UI, achieving 15% reduction in data loading times.
Writing
The notes.
I write when a product thought won’t sit still. First impressions, UX, and the quiet work of making people see what you mean.
All notes on MediumA PM’s Notes on Being Superficial
Looking good buys the first click. What makes someone stay is a different job.
We’re all a little superficial. It’s completely okay to admit it. UI buys the first look. UX is what makes someone stay – and the PM’s real craft is designing the lens people see the product through.
Read on MediumFun facts
The rest of me.
Coffee Connoisseur
My day doesn’t start until I’ve had my perfect cup of coffee! Always on the hunt for the richest, most flavorful brews.
Melody Chaser
Life’s better with a soundtrack! You’ll always find me with my headphones on, coding to the rhythm.
Spy Thriller Fanatic
Obsessed with spy movies and their mind-bending plots. The more unexpected the twist, the better!
YouTube Explorer
From tech tutorials to travel vlogs, I’m always down a YouTube rabbit hole learning something new!
Culinary Artist
My kitchen is my lab, and every recipe is an experiment waiting to happen. Warning: Results may vary!
Style Storyteller
Fashion is my language, and I love telling stories through my unique style combinations!
Contact
Hiring for product? Let’s talk.
I like messy first questions, clear specs, and seeing the thing through. Write if you want to talk roles, collabs, or a product problem.